Web design
Web design built to get you found and hired
Bespoke websites for law firms, tax and accounting firms and businesses that want clients, not a shop window. Every page answers a search and leads to an action.
A beautiful website that brings in no clients is just a cost
Most service websites are built backwards: design first, then the copy, and finally someone tries to get it ranking. The result is usually a generic home page and a list of services that answers no specific search.
Your client does not search for “legal services”. They search for “inheritance lawyer in Castellón” or “accountant for freelancers in Vila-real”. If you do not have a page that answers that search, you do not show up. And if you do show up with a website that does not explain what you do, why you and what to do next, they go to someone else.
That is why we start with searches and your numbers, not with the colour palette.
How we do it
- 001
Searches and numbers
We look at what your clients search for, how often it is searched for in your area and what Google and AI tools show today. With your average fee and your close rate, we work out what being there is worth.
- 002
Structure
We define the site structure: one page per service, per type of client and, where it makes sense, per area. Each page has a target search and a clear action.
- 003
Copy and design
We write the copy with you and design from scratch, with the visual tone that suits your clients. Not so plain that it fails to inspire trust, nor so luxurious that it feels out of reach.
- 004
Development and tracking
We build in Framer, WordPress or code, depending on how your team needs to edit it. Before launch we set up Search Console, Analytics and your Google Business Profile.
- 005
Launch without losing what you have
If you already have a website, we migrate with redirects to keep what already ranks, and we keep a close eye on the following weeks. Then the website moves on to a monthly plan to keep growing.
What you get
- Site structure with the target search for each page
- Bespoke design for mobile and desktop
- Copy written for search and conversion, reviewed with you
- Development in Framer, WordPress or custom code
- Core technical SEO: speed, metadata, sitemap and structured data
- Ready for AI search: clear, consistent information that is easy to cite
- Forms that screen enquiries: you know who is writing and why before you call
- Search Console, Bing Webmaster Tools, Analytics and Google Business Profile, in your name
- Redirects if you are moving from another website
- Training to edit copy and publish articles
Who it is for and who it is not for
It is a good fit if…
- A new client is worth hundreds or thousands of euros to you.
- Your current website brings you no enquiries, or you do not know whether it does.
- You want to know every month what the website brings you.
- You can spend time reviewing copy and making decisions. We take care of the rest.
It is not a good fit if…
- You want the cheapest website possible just to “have a website”.
- You do not want to connect Analytics or Search Console. Without measurement, we cannot prove anything to you.
- You need the website live in a week, without thinking about what your clients search for.
The usual approach, and what we do
Related to this service
Frequently asked questions
Straight answers to what people ask us before we start.
How long does a website take?
It depends on the number of pages and on how quickly we get your copy and decisions. In the proposal we give you a fixed schedule with dates for each delivery. What usually delays a project most is waiting for content, so we prepare it with you from the start.
What technology do you build the website in?
In Framer, WordPress or custom code. We choose based on who will edit the website and what it needs: whether your team wants to change copy without depending on anyone, whether there are integrations, or whether you want full control of the code and the hosting.
Will I be able to edit the website myself?
Yes. We show you how to change copy and images and publish articles. In Framer or WordPress, also how to add pages; with custom code, we build any pages that need a new structure. If you would rather not touch it, we do it for you within the monthly plan.
Do you look after maintenance?
Yes, whatever it is built with: Framer, WordPress or code. We tell you what it includes and what it costs before we start.
Do you write the copy?
Yes, based on a session with you and on what your clients search for. You review and approve it. Nobody knows your business better than you, and in regulated sectors the last word on what can be said is yours.
What happens to my current website and its rankings?
Before changing anything, we make an inventory of the URLs that get visits or links and prepare 301 redirects to their new equivalents. That way Google understands the change and you keep what already ranks. Rankings may fluctuate for a few weeks, and we keep an eye on them.
Is the website mine?
Yes. Domain, website, copy, images and accounts are in your name from day one. If one day you stop working with us, you take everything with you.
Is your website bringing you clients?
Tell us what you do and who you want to reach. We will tell you honestly whether your current website is a good base or whether it is worth building a new one.
Or email us at [email protected] or message us on WhatsApp.