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Diagnosis and audit

Where you stand, how much you are missing out on and what to do first

We analyse your website, your Google Business Profile and the answers AI tools give, compared with your competitors. We put a euro value on your searches, and we do not stop at a PDF: we make the changes.

(01)(The problem)© 2026

An 80-page report does not bring you clients

Most SEO audits end up as a long document full of technical warnings, with no order of priority and no connection to your business. It is read once and filed away.

To decide, you need something else: to know which searches are worth money to you, who is getting them and which three or four changes move the needle. And for someone to start making them.

That is why every diagnosis ends with changes implemented, not just recommendations.

(02)(How we do it)© 2026

How we do it

  1. 001

    Business briefing

    A conversation to understand what you sell, to whom, in what area, what a client is worth to you and who your competitors are.

  2. 002

    Tracking

    If Search Console, Bing Webmaster Tools, Analytics or your Google Business Profile are not properly configured, we set them up in your name. It is the first thing we do.

  3. 003

    Analysis

    Technical health, content, Google Business Profile, Maps and AI answers compared with your competitors. If you have historical data, also your real queries and the pages that are losing visits.

  4. 004

    Searches in euros

    We value the searches that matter using their volume, your position, the competition and your business numbers: average fee and close rate.

  5. 005

    Delivery and changes

    We present it to you in a meeting, leave it in Notion as a living document and apply the first changes.

(03)(What you get)© 2026

What you get

  • Diagnosis in Notion, with tasks you can tick off and track
  • Searches valued in euros: what each one can bring you
  • Comparison with your competitors on Google, Maps and AI search
  • List of actions prioritised by impact and effort
  • Changes implemented: structured data, titles and descriptions, Google Business Profile text
  • Proposal for a page or resource to generate enquiries
  • Presentation meeting to answer your questions
(04)(Who it is for)© 2026

Who it is for and who it is not for

It is a good fit if…

  • You have a website and want to know why it does not bring you more clients.
  • You are going to invest in a website or in SEO and want to decide with data.
  • You want a prioritised plan, not an endless list of warnings.

It is not a good fit if…

  • You only want an automatic score. For that, use our free SEO and AI audit.
  • You are not willing to give us access to Search Console or Analytics. Without data, the analysis falls short.
(Levels)© 2026

Three levels, depending on your data and your size

(02)

Full audit

For businesses with historical data in Search Console and Analytics.

  • Everything in the diagnosis
  • Real performance: queries, pages losing visits, cannibalisation
  • In-depth competitor analysis
  • 6-month plan
  • 5 changes implemented

(03)

Audit and strategy

For companies with several business lines, locations or languages.

  • Everything in the full audit
  • Conversion funnel and forms
  • Proposed website architecture
  • Content plan for each business line

Diagnosis guarantee

If we do not find at least 10 actionable issues with real impact on your business, we refund your money.

This is what a search valued in euros looks like

“These 15 searches add up to 2,400 a month in your area. Right now you do not appear for any of them. If you reach the top positions for half of them, that is about 180 visits a month. If 3% get in touch, you close 1 in 4 and your average fee is €1,500, that is about €24,000 a year.”

Hypothetical example. In the diagnosis, the numbers are yours.

(05)(Keep reading)© 2026
(06)(Frequently asked questions)© 2026

Frequently asked questions

Straight answers to what people ask us before we start.

What is the difference between a diagnosis and an audit?

The diagnosis is for businesses without historical data in Search Console: we analyse from the outside, against your competitors. The full audit also uses your real data from Google, Bing and Analytics to see which queries bring you visits and which pages are losing them.

What does valuing searches in euros mean?

We calculate how many visits you could capture from each search based on its volume and the position you can reach. We translate that into clients and euros using your close rate and your average fee. It is a reasoned estimate, not a promise.

Why Notion and not a PDF?

Because a PDF gets filed away and a living document gets used. In Notion you can tick off tasks, comment and see what is done. If we work together afterwards, we carry on in the same document.

What if you do not find anything important?

If we do not find at least 10 actionable issues with real impact, we refund your money.

What if I then hire you for a website or a plan?

If you hire us for a website or a monthly plan within the following 30 days, we deduct the cost of the diagnosis.

Want to know how much you are missing out on?

Tell us about your business, your area and your website. We suggest the level of analysis that suits you and tell you what we need from you.

Or email us at [email protected] or message us on WhatsApp.