Google Ads
Show up for valuable searches while your SEO grows
Search campaigns that put you in front of the most valuable searches right away, with tracking done properly and without paying for clicks that never turn into clients.
SEO takes time. Your bills do not wait
Organic rankings pay off in the long term, but they take months. A search campaign puts you in front of people as soon as it is approved, for searches you already know are worth money. Your position depends on your bid and the quality of the ad, and judging a campaign takes several weeks of data.
The hard part is not wasting money: keywords that are too broad, ads that lead to the home page, poorly tracked conversions and campaigns that chase clicks instead of clients.
We see the two as complementary: ads to win clients now and learn which searches convert, and SEO so you no longer depend on paying for every click.
How we do it
- 001
Searches worth money
We choose searches with intent to hire and rule out the ones that only attract browsers.
- 002
Tracking before spending
We set up tracking of real enquiries: forms, calls and WhatsApp. Without it, Google optimises blind.
- 003
Ads and landing pages
Each ad group leads to a page that answers that search, not to the home page.
- 004
Optimisation
We review search terms, bids and ads, and cut whatever does not bring in clients.
- 005
From ads to SEO
We use what we learn from the campaigns to decide which pages to work on organically.
What you get
- Keyword research and recommended budget
- Google Ads account in your name, new or reviewed
- Conversion tracking: forms, calls and WhatsApp
- Ads and landing pages for each search group
- Negative keywords so you do not pay for useless clicks
- Monthly report in enquiries and cost per enquiry
Who it is for and who it is not for
It is a good fit if…
- You need enquiries now, not in six months.
- Your sector has searches with strong intent to hire.
- You want to know which searches convert before investing in SEO.
It is not a good fit if…
- You do not have the budget to invest in advertising every month.
- You want ads without measuring which enquiries they bring.
Related to this service
Frequently asked questions
Straight answers to what people ask us before we start.
How much do I need to spend on ads?
It depends on the cost per click in your sector and your area. Before we start, we estimate the budget using Google data and tell you whether it is worth it. You pay the ad spend directly to Google, separately from our fees.
Is the account mine?
Yes. The Google Ads account is in your name and uses your payment method. We manage it with administrator access.
Are there restrictions on ads for lawyers, clinics or financial services?
Yes. Google has its own policies for some sectors, and your profession may have advertising rules. We review them before creating the ads.
Ads or SEO?
If you need enquiries now, ads. If you want to stop depending on paying for every click, SEO. The usual approach is to combine them: ads while SEO grows.
Shall we talk about your case?
Tell us what you do, where, and who you want to reach. We reply within 24 working hours with an honest first opinion, even if that opinion is that you do not need us.
Or email us at [email protected] or message us on WhatsApp.