Industry and ceramics
Websites for companies that sell to other companies, at home and abroad
Manufacturers, distributors and industrial service providers in Castellón. Websites that a buyer in another country finds, understands and uses to request a quote.
Your buyers look you up before they call, and often in another language
An architect in France or a distributor in the United States searches for suppliers on Google, compares websites and requests samples. If your website is a PDF catalogue and a contact form, sometimes only in Spanish, that buyer moves on.
In ceramics, the market is international. According to provisional data from ASCER, in 2025 the sector exported €3,484 million to 186 countries, out of a turnover of €4,834 million.
An industrial website has to do the job of a salesperson: explain what you make, for whom and with what capacity, and lead the buyer to request information.
What we do for your sector
- 01
A catalogue Google can read
Products and technical data sheets as pages, with the PDF as a download. Visitors see your menu and your form, and you know which product interests them.
- 02
Languages with their own URLs
Each language with its own address and copy adapted to the market, not a patchwork of machine translations. We have done this on Zoundroom, our own project, with a blog in 6 languages and a seventh under way.
- 03
SEO by market
A French buyer does not search the way a Spanish one does. We research each priority market before writing.
- 04
Qualified enquiries
Country, type of client, product and volume. The sales team gets the information it needs to give a good answer first time.
- 05
Tracking by country and channel
Which markets and which pages bring in requests, so you can decide where to invest in content or ads.
Castellón’s ceramics industry in context
A sector that sells abroad
According to ASCER, around 72% of the sector’s turnover comes from exports. In 2025, according to provisional data, exports totalled €3,484 million out of €4,834 million, and production reached 423 million square metres (ASCER, 2025 data).
Main markets
The top 3 destinations for ceramic exports in 2025 were the United States, France and the United Kingdom, followed by Italy, Israel, Morocco, Germany, Portugal, Greece and Belgium. Europe accounted for 51.1% of exports and North America for 15.9% (ASCER, provisional 2025 data). Each market means a different language and a different way of searching.
Castellón, the cluster
According to ASCER’s sector page, consulted in October 2026, around 94% of Spain’s production comes from the Province of Castellón. It is also home to 80% of the sector’s companies. The competition to show up is, literally, on the industrial estate next door.
Trade fairs and your website
In 2026 the sector’s trade fair took place under the name 360 by Cevisama, from 28 September to 1 October at Feria Valencia. It is worth having your website ready before each fair: people who meet you at the stand look you up afterwards.
What you get
- Website architecture by product, application and market
- Indexable catalogue and technical data sheets
- Language versions with their own URLs and adapted copy
- Keyword research for each priority market
- A contact form that screens enquiries by country, product and volume
- Tracking of requests by country, page and channel
Guides and resources for your sector
Frequently asked questions
Straight answers to what people ask us before we start.
How many languages should the website be in?
Those of your priority markets, starting with the ones that bring in the most revenue or that you most want to grow. Better 3 languages done well than 10 unreviewed machine translations.
Should the catalogue be a PDF or on the website?
Both, with the key information on the website. Google indexes PDFs, but someone who lands on one does not see your menu or your form, and you do not know which product they were interested in. A page per product or series can be shared and tracked, and it leads people to request a quote.
Does SEO work for selling to other businesses?
Yes. Professional buyers also search for suppliers, specifications and alternatives on Google. The difference is that they use technical terms and compare more, so the content has to be precise.
Do you work with companies of any size?
We focus on companies of 10 to 50 people, with direct access to the decision-maker. We also work with larger companies if the project is a good fit.
Does your website sell abroad?
Tell us what you make, who you sell to and in which markets you want to grow. We will tell you what we would do first.
Or email us at [email protected] or message us on WhatsApp.