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Guides you can put to work on Monday

Not many, but done properly. Each guide answers a specific question, cites its sources and ends with what you can do yourself.

Primary sources only, every figure checked and every interpretation flagged. How we write our guides

(01)(By sector)© 2026

Start with your sector

(02)(Articles)31 guides

Articles

  1. Web designHow much does a website cost in Valencia: 10 contractsHow much a website costs in Valencia according to 10 public contracts from 2023 to 2026: amounts with links, what each one included and how to compare quotes.
  2. Web designIs web accessibility mandatory for your business? What the law requiresWeb accessibility law in Spain: who Law 11/2023 has covered since 2025, who Royal Decree 193/2023 covers from 2029, the fines and 15 checks to do today.
  3. Local SEOHow to get on Google Maps and move up: diagnosis and a 30-day planHow to get on Google Maps and move up in your city. What you control according to Google, why you are not on the map and a 30-day plan with no tricks.
  4. Web designWebsite legal requirements in Spain: what is mandatory and how to check itWebsite legal requirements in Spain: which texts are mandatory and for whom, what each must say, a 20-minute cookie audit and a 20-point checklist.
  5. Web designWebsite grants in 2026: what is left in Castellón and ValenciaWebsite grants as of October 2026: the Kit Digital is closed. A verified table of grants in Castellón and Valencia, deadlines and a checklist for applying.
  6. AI and GEOHow to tell if ChatGPT recommends your business (and what to do if not)Does ChatGPT recommend your business? Check in 15 minutes in ChatGPT, Perplexity, Gemini and Google, with a template, and what to do if your competitors appear.
  7. ConversionHow to choose a web design or SEO agency: 20 questions and the contractHow to choose an SEO or web design agency: 20 questions for the first meeting, red flags according to Google and contract clauses with their legal basis.
  8. Local SEOHow to get Google reviews, reply to them and stop fake onesHow to get Google reviews without incentives or filtering: 6 messages to ask for them, 6 replies, including to bad ones, and what to do about a fake review.
  9. AI and GEOAI-generated content: what Google allows and what the law requiresAI-generated content on your website: what Google accepts, when the law requires you to label it from August 2026 and a 9-step protocol for publishing it.
  10. Local SEOHow much does SEO cost in 2026: 7 real contracts and what they includeHow much SEO costs in 2026 according to 7 public contracts: hourly rates, what each item includes, timescales according to Google and a template to compare quotes.
  11. Web designHow much does a website cost in 2026: 11 real contractsHow much a website costs in 2026 according to 11 public contracts and the Kit Digital: amounts with links, annual costs and a template for comparing quotes.
  12. Local SEOOptimising a law firm’s Google Business Profile: a 20-point auditHow to optimise the Google Business Profile of a law firm, tax and accounting firm or gestoría: 20 checks based on Google’s rules and a model review request.
  13. Web designFramer, WordPress or custom code: choose by who will edit your websiteFramer vs WordPress or custom code: a 10-criteria table, Framer prices as of October 2026 and a 6-question test to choose the website for your business.
  14. ConversionHow much to spend on Google Ads if you run a law firm, clinic or small businessHow much to spend on Google Ads as a law firm, clinic or local small business: a test budget calculator and a 15-point launch checklist.
  15. ConversionHow to tell how many clients your website brings in and which metrics to watchWebsite metrics that matter: how to measure forms, calls and WhatsApp with GA4 while respecting cookie rules, with a monthly report template.
  16. SectorsProperty manager website: how to win owners’ associationsHow to win owners’ associations with your property manager website: page map, a template for changing property manager under the LPH and a 15-point checklist.
  17. SectorsDental clinic website: what it needs to win patientsWhat a dental clinic’s website needs to win patients without breaking the rules: page map, a template for the implants page and a checklist.
  18. SectorsInsurance brokerage website: what it needs and what the law requiresWhat an insurance brokerage or agency website needs: 18 mandatory details with their article, a page map and a template for owners’ associations.
  19. SectorsWebsite for physiotherapists: what it needs to win patientsWhat a physiotherapist’s website needs to win patients without breaching their code of conduct: page map, lower back pain template and checklist.
  20. SectorsWebsite for psychologists: what it needs to win patientsWhat a website for psychologists needs: what you can advertise with your qualification, page map, anxiety page template and a 15-point checklist.
  21. SectorsLawyer advertising in Spain: what the Code of Conduct allows and what it does notLawyer advertising under Spain’s Code of Conduct: what you can put on your website, on Google and on social media, with a yes, no and with care table by article.
  22. SectorsHealthcare advertising: what your clinic can and cannot sayHealthcare advertising: what a clinic can say on its website, on Google and on social media. A yes, no and with care table with each rule, plus mandatory details.
  23. AI and GEOWhat GEO is and how it differs from SEO, without the hypeWhat GEO is, what the study that named it really measured, how it differs from SEO and what to do first in your situation. With official sources.
  24. Web designWebsite redesign without losing SEO: a 3-phase checklistWebsite redesign without losing SEO: a 3-phase checklist to demand from your provider, a 301 redirect template and how to keep an eye on 404 errors.
  25. Local SEOSEO for lawyers: which practice area to work on first and a 90-day planSEO for lawyers: how to research what your clients search for, choose a practice area and city with a matrix and follow a 90-day plan based on Google.
  26. SectorsMarketing for financial advisers: what the CNMV allows on your websiteMarketing for financial advisers, EAFs and agents: what your website and ads can say under CNMV rules. A Yes, No and With care table and the mandatory details.
  27. SectorsWebsite for tax and accounting firms: what it needs to win good clientsThe pages a tax and accounting firm’s website needs, when to publish around the Tax Agency calendar and how to filter enquiries. With page map and annual calendar.
  28. Web designWebsite in Valencian: when to make it bilingual and how to do it wellWebsite in Valencian: what the law requires, the 2026 grants, the right hreflang, a table to decide where to start and a translation quality checklist.
  29. SectorsLaw firm website: what it needs to win clientsWhat a law firm’s website needs to win clients: a page map, a block-by-block template for a practice area page and a 15-point checklist.
  30. SectorsIndustrial website: what it needs to receive quote requestsWhat an industrial website needs to receive quality quote requests: page map, a form that qualifies enquiries and languages chosen to match your markets.
  31. ConversionWhy isn’t my website getting enquiries? A diagnosis in 3 problemsWebsite not selling or getting enquiries? This map shows why, with Search Console, GA4 and your Google Business Profile. 19-point checklist and 2-week test.

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