SEO content
Content that answers what clients search for before they hire
Pages and articles that rank because they are genuinely useful: researched, sourced, reviewed by you and connected to what you sell. Quality over volume.
Publishing a lot no longer works. Publishing well does
Today anyone can publish a hundred articles in an afternoon with AI. Google has seen this coming: its policies treat content generated at scale to manipulate rankings as spam, however it is produced.
What works is the opposite: pieces that answer a specific question better than anyone else, with your own information, sources and judgement. A few good pieces, connected to what you sell.
Every article has to lead somewhere: to a service page, to a tool or to a conversation with you.
How we do it
- 001
Topic map
We start from what your clients ask before hiring: questions, comparisons, prices, regulations. We choose the topics with the most purchase intent and the least competition.
- 002
Research
For each piece we check what Google answers today and what is missing. We look for official sources and a unique element: an example, a regulation explained, a template or your expert view.
- 003
Writing
Clear sentences, no filler and sources linked. We use AI to research, organise and prepare drafts; every text is worked on and reviewed by a person.
- 004
Your review
You sign off the technical content. In regulated sectors, nothing is published without your approval.
- 005
Publishing and measurement
We publish with metadata, structured data and internal links. Every month we see which pieces get indexed, which bring visits and enquiries, and which need improving or merging.
What you get
- Topic map prioritised by intent and difficulty
- Researched articles and pages, with linked sources
- A unique element in every piece: template, checklist, example or regulation explained
- FAQs written to make sense on their own
- Internal links to your services and your case studies
- Monthly report on indexing, visits and enquiries per piece
Who it is for and who it is not for
It is a good fit if…
- Your clients research and compare before hiring.
- You have expertise to share and want it to be seen.
- You can review technical copy in your field.
It is not a good fit if…
- You want hundreds of articles a month without anyone reviewing them.
- You work in a regulated sector and have no time to check anything.
The usual approach, and what we do
Related to this service
Frequently asked questions
Straight answers to what people ask us before we start.
How many articles a month?
As many as can be done well. For most firms and service businesses, a few good pieces a month work better than many mediocre ones. We adjust the pace based on what Google indexes and what brings enquiries.
Do you use AI to write?
We use it to research, organise information and prepare drafts. Every text is worked on and reviewed by a person, has verified sources and is approved by you before it is published. Our guide to AI-assisted content explains how we do it without losing quality.
Who signs the articles?
Ideally, someone on your team with experience in the subject. Knowing who wrote it gives your clients confidence, and it is consistent with what Google asks of helpful content: real experience.
How long does content take to produce results?
It is the slowest lever: months is normal. That is why we combine it with local SEO and conversion work, which deliver results sooner.
What happens to the content I already have?
We review it first. Improving, merging or updating what already exists often gets better results than writing something new.
Shall we talk about your case?
Tell us what you do, where, and who you want to reach. We reply within 24 working hours with an honest first opinion, even if that opinion is that you do not need us.
Or email us at [email protected] or message us on WhatsApp.