Sara T. / Website redesign and development

The challenge

Anyone looking for a Second Chance Law (Ley de Segunda Oportunidad) lawyer usually arrives frightened and in a hurry. They have debts, sometimes seizure orders, and lots of questions about whether the procedure is right for them. The website had to answer those questions without promising results, because the legal profession’s code of conduct does not allow it and because every case is different.

Structure decisions

One page per situation, not a list of services. The main Second Chance Law page explains the full procedure. Around it there is content for specific cases: self-employed people, debts with the tax authorities (Hacienda) and Social Security, debts after a divorce, what can and cannot be seized.

An initial assessment test. The person leaves their details and answers 6 short questions, with no jargon. At the end they know whether their case seems to fit, with an indicative result. Sara receives enquiries with more context, and anyone whose case does not fit is told so clearly.

Cases that visitors can recognise themselves in. A case section shows situations similar to theirs and how they were resolved.

SEO decisions

• Architecture designed around the sector’s real searches: the procedure, its requirements, its timeframes and specific situations.
• Blog articles linked to the main page, each one answering a specific question.
• Structured data for the law firm, unique metadata and a website that is fast on mobile.
• Tracking in place from launch, with cookie consent, to know which pages bring in enquiries.

Technical details

Custom-coded website (Astro), hosted on Cloudflare, with its own form and test. Everything is in the client’s name: domain, accounts and data.