Local SEO
Get found in your area when people search for what you do
Google Business Profile, reviews, local pages and directories to show up on Maps and in searches that include a city. It is the most direct way to win clients near you.
If you are not on the map, you are not on the list
When someone searches for “gestoría in Castellón” or “employment lawyer near me”, Google usually shows a map with a few businesses before any website. That is where people decide whom to call first.
Google explains that local results depend on three factors: relevance, distance and prominence. You do not control distance. You do control the other two: how complete and accurate your profile is, what your website says, how many reviews you have and how many websites talk about you.
And it is not just about Google. Gemini uses public information from Google Maps to search for businesses. A well-maintained profile also makes you visible in AI search.
How we do it
- 001
Profile and competitor audit
We check your profile against Google’s official guidelines and against the businesses that appear ahead of you: name, categories, services, opening hours, photos, reviews and consistency with your website.
- 002
A correct, complete profile
We fix whatever breaks the rules, which can lead to suspension, and fill in what is missing: categories, services, area, attributes and real photos.
- 003
Local pages on your website
Google also draws on your official website for your profile. We create or improve your service pages so they cover your area. We only build a page for a city if there is something specific to say about it.
- 004
Reviews without tricks
We set up a simple system to ask all your clients for reviews, with messages that comply with Google’s policy and, if you are a lawyer or a healthcare professional, with your professional conduct rules.
- 005
Directories and consistency
We add or correct your business listing in the directories that matter in your sector and on Bing Places, with the same name, address and phone number everywhere.
What you get
- Audit of your profile and of the competitors that appear ahead of you
- Google Business Profile corrected, completed and verified, in your name
- Service pages with your area and local business structured data
- A review request system with template messages for email and WhatsApp
- Template replies to reviews, including negative ones
- Listings and corrections in relevant directories and on Bing Places
- Monthly tracking of searches, calls, direction requests and visits from the profile
Who it is for and who it is not for
It is a good fit if…
- Your clients look for you in your city or your province.
- You have an office or serve a specific area.
- Your competitors show up on the map and you do not, or you show up behind them.
It is not a good fit if…
- You only sell online across Spain, with no local service. In that case, content and national SEO are a better fit.
- You want bought or made-up reviews. They break Google’s policy and can cost you your profile.
- You want to put your city and speciality in the profile name. Google prohibits it.
Related to this service
Frequently asked questions
Straight answers to what people ask us before we start.
What is local SEO?
It is the work of showing up when someone searches for what you do in your area: on the Google map, in searches that include a city and in the answers given by AI tools. It relies on your Google Business Profile, your website, your reviews and what other websites say about you.
Can I put my speciality and my city in the profile name?
No. Google’s guidelines ask for the name to match the real name of the business, without adding services or location. If you do, Google may suspend the profile. Your speciality belongs in the categories, the services and the website.
How long does it take to make a difference?
Changes to the profile and reviews usually have an effect within weeks. It depends on the competition in your area and on the state of your profile when we start. Google does not let you pay for better local rankings, so it is ongoing work.
Can I ask my clients for reviews?
Yes, and you should. What you cannot do is offer something in return or ask only happy clients. We give you a direct link and template messages that comply with Google’s policy.
Do I need a page for every town?
No. A city page only makes sense if there is something specific to say about it. Near-identical pages with the town name swapped do not help and can harm you.
What if I do not have an office open to the public?
If you visit clients at their homes, you can have a service-area profile without showing your address. Virtual offices and PO boxes are not allowed. We help you work out what suits your case.
Why are your competitors on the map and not you?
Tell us about your business and your area. We look at your profile and at the profiles that appear ahead of you, and tell you what to change first.
Or email us at [email protected] or message us on WhatsApp.