Futura Tickets / SEO and GEO

(01)(The project)

Futura Tickets, ticketing software for events.

(Before): Futura Tickets had a website, but not the visibility a platform needs in a competitive sector. It had no blog or content strategy, and its organic rankings were below their potential.
(During): We worked on the technical side of the website, the content architecture and setting up the blog. We also worked on visibility in AI-powered search engines, such as Google’s AI Overviews, Perplexity, ChatGPT and Claude.
(After): An organic acquisition channel up and running, which does not depend only on paid advertising. In their CEO’s words, they show up where their clients look for them.

(02)(Decisions)

The starting point

A ticket sales platform competes with large companies with big advertising budgets. For Futura Tickets, growing in organic search was the way to win event organisers without relying, month after month, on paying for every click.

What we did

Technical. Technical optimisation of the website so that Google crawls and interprets it properly.

Content architecture. A structure of pages and topics built around the searches of event organisers looking for a ticket sales platform.

Blog. Setting up the blog and its first pieces of content, linked to the product pages.

AI visibility. Work to get the brand mentioned in AI-powered search engines: Google’s AI Overviews, Perplexity, ChatGPT and Claude.

What the client says

Thanks to NOR studio, we show up where our clients look for us. Rigorous work, visible results and a team that understands that SEO is not about metrics, it is about business.

Alejandro G., CEO of Futura Tickets (translated from the Spanish original)

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